New Drop is Live — 260 GSM Supima Cotton, Oversized Tees Starting at ₹1,299.
LURI is an oversized graphic tee brand built around a single non-negotiable: 100% Supima cotton, on every piece, every drop. We design for a loose, drop-shoulder fit and let the fabric and the print do the talking — no filler adjectives, no fast-fashion turnover. Each collection is themed (Anime, Marvel, Venom, Wild Life, Travel, Typography, and more) and produced in limited runs, not endless restocks.
LURI started with a simple frustration: most “oversized” tees on the market use thin, pilling cotton blends that lose shape after a few washes. We set out to build a tee brand where the fabric is the foundation, not an afterthought — starting with 100% Supima cotton, known for its longer fibers and durability compared to standard upland cotton. From there, every design decision has followed the same rule: the print has to earn its place on the fabric. That’s why our collections are organized by theme — Anime, Marvel, Venom, Wild Life, Travel, Typography — rather than dropped as one undifferentiated grid of graphics.
We’re building LURI as elevated streetwear, not costume-shop graphic tees and not classic heritage luxury. The goal is a wardrobe staple you reach for because the fit and the fabric hold up — the graphic is the reason you noticed it, the cotton is the reason you kept it.
We’d rather ship fewer, better pieces in limited runs than chase constant discount cycles. When we do a themed drop, it’s dated and limited — not a permanent “sale” tag stapled to everything in the store.
100% Supima Cotton, Every Tee No blends, no substitutions. Supima cotton is grown from extra-long staple fibers, which is what gives our tees their weight and resistance to pilling over repeated washes.
Oversized, Drop-Shoulder Fit Every LURI tee is cut in the same relaxed, drop-shoulder silhouette — sized for a loose fit, not a boxy one. Check the size guide (with real cm/inch measurements) on any product page before you order.
Themed Graphic Collections Anime, Marvel, Venom, Wild Life, Travel, and Typography — each collection has its own visual language instead of one mixed bag of unrelated prints.
Limited, Dated Drops New themes and prints release in limited batches. When a run is gone, it’s gone — restocks aren’t guaranteed, and we don’t run permanent clearance pricing to move old stock.
LURI is an oversized graphic tee brand made from 100% Supima cotton, with themed collections including Anime, Marvel, Venom, Wild Life, Travel, and Typography.
Every tee uses 100% Supima cotton in a consistent oversized, drop-shoulder fit — no blended fabrics, and collections are released as limited, dated drops rather than always-in-stock basics.
URI is headquartered in Banjara Hills, Hyderabad, Telangana, India.
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